MKT678Brand Management
Course Prerequisites ToolSNHU MKT678 has no listed prerequisites.
Graduate · 3 credits
In this course, students will explore the complexities of brand management in diverse, global markets. They will examine culturally responsive branding techniques to enhance brand equity and analyze economic factors to refine branding strategies that optimize return on investment. Through practical applications, students will adapt brand communications for maximum impact in international markets.
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