MKT630Market Research
Course Prerequisites ToolSNHU MKT630 has 2 direct prerequisites and is required by 1 other course.
Graduate · 3 credits
In this course, students will apply project management techniques to plan effective market research. Students will develop skills to design customer journeys that align with customer segment data and business objectives. Additionally, students will confidently recommend customer journey enhancements to drive impactful business results.
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