MKT620Consumer Behavior and Marketing
Course Prerequisites ToolSNHU MKT620 has no listed prerequisites.
Graduate · 3 credits
In this course, students will investigate the psychological, social, and cultural drivers that shape consumer behavior and decision making. Students will analyze segmentation strategies, customer journey maps, and motivational theories to understand how consumer insights influence brand perception, loyalty, and market positioning. By applying these insights, students will develop data-informed marketing plans that align with customer values, behaviors, and needs to support ethical, effective marketing strategies.
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