MKT618Marketing Analytics
Course Prerequisites ToolSNHU MKT618 has 1 direct prerequisite and is required by 1 other course.
Graduate · 3 credits
In this course, students will explore the role of data-driven decision making in modern marketing through the use of marketing analytics. Through the study of multiple types of analytics applications, students will investigate how historical and real-time data inform strategic marketing initiatives and financial forecasting. By developing data narratives and visualizations, students will synthesize marketing insights into actionable recommendations that enhance business performance and drive profitability to address real-world corporate challenges.
Prerequisite Tree
- OL501 — Business Foundations
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