MKT610Promotions Management
Course Prerequisites ToolSNHU MKT610 has no listed prerequisites.
Graduate · 3 credits
In this course, students will learn to analyze business goals to design strategically aligned promotional campaigns as part of the four P’s of marketing. They will develop social media, advertising, influencer, and other campaign types that are tailored to multiple target markets. Students will also use performance data to evaluate and refine promotional strategies. Students will learn how to develop stakeholder-appropriate recommendations, campaign insights, and next steps to advance business goals.
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No listed prerequisites for this course.
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