MKT432Strategic Marketing Planning (Capstone)
Course Prerequisites ToolSNHU MKT432 has 1 direct prerequisite.
Undergraduate · 3 credits
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.
Prerequisite Tree
- MKT400 — Strategic Brand Management
Interactive Prerequisite Graph
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