Skip to main content
SNHUCourse Prerequisites
Tools

MKT421Customer Relationship Management for Success

Course Prerequisites ToolSNHU MKT421 has 2 direct prerequisites, with 4 courses in its complete prerequisite tree.

Undergraduate · 3 credits

In this course, students will explore how customer relationship management (CRM) is related to other business functions and how it aligns with sales goals, marketing, and customer service. Students will examine software used to support CRM strategies and determine metrics and data needed to track CRM initiatives. Students will also align customer relationship strategies to business goals and recommend a CRM strategy to meet business goals. Students who complete this course will develop skills in customer relationship management, communication, customer experience strategy, personalized service, operations, planning, and decision making.

Prerequisite Tree

  • BUS225 — Critical Business Skills for Success
    • MAT240 — Applied Statistics
    • MAT243 — Applied Statistics for Science, Technology, Engineering, and Mathematics (STEM)
  • MKT314 — Customer Experience Optimization

Interactive Prerequisite Graph

Explore the prerequisite relationships visually. The graph below supplements the crawlable list above.

React Flow

Unofficial — For Informational Purposes Only

This site is unofficial and is intended for informational purposes only. Course requirements, transfer evaluations, catalog rules, and program requirements can change. Always confirm your academic plan with your SNHU advisor for official guidance.